Persado’s software generated marketing messages can now be emotionally manipulative

 There are few fields that have embraced the marketing potential and self-mythologizing power of machine learning as readily as marketing. Indeed, few industries seem more perfectly matched to this particular cultural moment of hype, obfuscation, outsized claims and flim-flammery as the modern sales industry. So its little wonder that an industry which was always more art than science —… Read More

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