Categories Google Play

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Enter the Indie Games Festival from Google Play

Posted by Patricia Correa, Director, Developer Marketing The indie developer community released several fantastic titles on Google Play during 2019, showing the technical skill and innovative design that makes them an essential part of the gaming landscape. To continue helping indie developers thrive, today we’re announcing the 2020 edition of […]

Still Using InstallBroadcast? Switch to the Play Referrer API by March 1, 2020

Posted by Marcus Leal, Product Manager, Google Play Ads How do people find your app? It’s the million-dollar question for any developer, and the answer can help you make the right choices about your marketing strategy and budget. Accurate install referral data is crucial for understanding which traffic sources send […]

Modern app and game distribution on Google Play

Posted by Kobi Glick, Product Lead, Google Play Today we’re kicking off Playtime, our annual event series where we host developers from all over the world to discuss features and best practices to help you grow your apps and games businesses. Last month’s Android Dev Summit focused on modern Android […]

Privacy protections for physical activity in Android 10

Since Google Fit was released in 2015, apps with an abundance of features for health and fitness tracking have integrated with the Google Fit APIs. Over the years, the number of users using Google Fit as a central repository for their fitness and wellness data has grown significantly. With Android […]

Introducing Google Play Points in the U.S.

Posted by Paul Feng, Product Manager, Google Play At Google Play, we continue to build new experiences to delight users and help developers succeed. Today, we’re excited to announce that the Google Play Points rewards program is expanding to the United States following successful launches in Japan and Korea, where […]

Celebrating 1 year of Google Play’s Academy for App Success

Posted by Dan Lavelle, Head of Learning Operations, Google Play One year ago, we introduced the Academy for App Success , an e-learning platform to help apps and games businesses who want to grow on Android and Google Play. In that time we’ve seen tens of thousands of people register […]

Committed to a safer Google Play for Families

Posted by Kanika Sachdeva, Product Manager, Google Play In May, we launched new Families policies to provide additional protections for children and families on Google Play. As part of this policy change, we’re requiring all developers to provide information on their app’s target audience and content via the Google Play […]

The Google Play store’s visual refresh

Boris Valusek, Design Lead, Google Play The Google Play Store has over two billion monthly active users coming to find the right app, game, and other digital content. To improve the overall store experience, we’re excited to roll out a complete visual redesign. Aligning with Material design language, we’re introducing […]

Improving Accessibility in the Android Ecosystem

Posted by Ian Stoba, Program Manager, Accessibility Engineering With billions of Android devices in use around the world and millions of apps available on the Play Store, it might seem difficult to drive change across the entire ecosystem, but the Accessibility Developer Infrastructure team is doing just that. Every time […]

Nexon increases day 60 retention and monetization with pre-registration rewards

Posted by Kacey Fahey, Google Play Developer Marketing Nexon Korea Company has published several games across PC, mobile, and console. With the launch of their mobile game FAITH, a MMORPG released exclusively in Japan, they wanted to promote the game before launch and find a way to capture early consumer […]