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The Google Play store’s visual refresh

Boris Valusek, Design Lead, Google Play The Google Play Store has over two billion monthly active users coming to find the right app, game, and other digital content. To improve the overall store experience, we’re excited to roll out a complete visual redesign. Aligning with Material design language, we’re introducing […]

Nexon increases day 60 retention and monetization with pre-registration rewards

Posted by Kacey Fahey, Google Play Developer Marketing Nexon Korea Company has published several games across PC, mobile, and console. With the launch of their mobile game FAITH, a MMORPG released exclusively in Japan, they wanted to promote the game before launch and find a way to capture early consumer […]

#IMakeApps – Celebrating app makers worldwide

Posted by Patricia Correa, Director, Developer Marketing, Platforms & Ecosystems The Android developer ecosystem is made up of exceptional individuals with different backgrounds, interests, and dreams. To celebrate the people who make up our community, starting today, and over the coming months, we’ll be meeting with developers, founders, product managers, […]

Android Developer Story: Big Fish Games uses open beta testing to de-risk their game launch

Posted by Kacey Fahey, Developer Marketing, Google Play Based in Seattle, Big Fish Games was founded in 2002. Starting as a game studio, they quickly turned into a major publisher and distributor of casual games. Leading up to the launch of their hit time management game, Cooking Craze, the team […]