Categories content-marketing

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5 questions startups should consider before making their first marketing hire

Jamie Viggiano Contributor Share on Twitter Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, […]

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Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Share on Twitter Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, […]

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Leverage public data to improve content marketing outcomes

Kristin Tynski Contributor Share on Twitter Kristin Tynski is co-founder and SVP creative at Fractl, a growth marketing agency that’s helped Fortune 500 companies and boutique businesses earn quality media coverage, backlinks, awareness and authority. More posts by this contributor There’s a way to pick the absolute best images for […]

There’s a way to pick the absolute best images for your content: Apply AI

Kristin Tynski Contributor Share on Twitter Kristin Tynski is co-founder and SVP creative at Fractl, a growth marketing agency that’s helped Fortune 500 companies and boutique businesses earn quality media coverage, backlinks, awareness and authority. Most marketers believe there’s a lot of value in having relevant, engaging images featured in […]

We throw away 80% of our content ideas, and you should too

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor What we’ve learned from building 40,000+ links for clients […]

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What we’ve learned from building 40,000+ links for clients

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Since our agency opened in 2012, we’ve learned a lot about how to build […]