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5 questions startups should consider before making their first marketing hire

Jamie Viggiano Contributor Share on Twitter Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, […]

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2 CEOs are better than 1

Thomas Asseo Contributor Share on Twitter As co-CEO, Thomas Asseo oversees the strategic direction of Fresh n’ Lean in distributing thousands of meals for active lifestyle consumers. Before joining the company, he rose to the top of the auto racing ladder system. Netflix has two CEOs: Co-founder Reed Hastings oversees […]

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Develop a buyer’s guide to educate your startup’s sales team and customers

Yousuf Khan Contributor Share on Twitter Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business […]

Every early-stage startup must identify and evaluate a strategic advantage

Mike Ghaffary Contributor Share on Twitter Mike Ghaffary is a general partner at Canvas Ventures, where he invests in innovation for consumers and software. Previously, he was a partner at Social Capital, co-founder and VP of Business Development of Stitcher, VP of Business and Corporate Development at Yelp, and Director […]

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5 ways to raise your startup’s PR game

Adam LaGreca Contributor Share on Twitter Adam LaGreca is the founder of 10KMedia and previously led communications for DigitalOcean, Datadog and Gremlin. More posts by this contributor Dear Google, the future is fewer people writing code There’s a lot of noise out there. The ability to effectively communicate can make […]

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Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Share on Twitter Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, […]

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How to break into Silicon Valley as an outsider

Nathan Beckord Contributor Share on Twitter Nathan Beckord is CEO of Foundersuite.com, a software platform for raising capital and managing investors that has helped entrepreneurs raise over $2 billion since 2016. He is also the host of Foundersuite’s How I Raised It podcast. More posts by this contributor The lightning-fast […]

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How to attract large investors to your direct investing platform

David Teten Contributor Share on Twitter David Teten is founder of Versatile VC and writes periodically at teten.com and @dteten. More posts by this contributor How to attract large investors to your direct investing platform How VC and private equity funds can launch portfolio-acceleration platforms Many fintech startups have tried […]

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Founders who don’t properly vet VCs set up both parties for failure

Andrés Dancausa Contributor Share on Twitter Andrés Dancausa is fund partner, EMEA for operator-led international investors TheVentureCity. Before entering the world of VC, he was the CEO of a Spanish fintech company and launched his own startup in the edtech space. There’s a disconnect between reality and the added value […]

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2021 should be a banner year for biotech startups that make smart choices early

Michael B. Gray Contributor Share on Twitter Michael B. Gray is partner and leader of the private equity, venture capital and growth companies practice, Neal Gerber Eisenberg. John Flavin Contributor Share on Twitter John Flavin is founder and CEO of Portal Innovations, LLC. Last year was a record 12 months […]