Categories Influencer Marketing

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Fabletics’ Adam Goldenberg and Kevin Hart on what’s next for the activewear empire

Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Goldenberg believes that its network of spokespeople has been key to the company’s growth. We were joined on our virtual TechCrunch Disrupt 2020 stage […]

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How to attract more than 10 million TikTok followers in 5 months

Adam Guild Contributor Share on Twitter Adam Guild is a growth marketing expert and the founder of Placepull. More posts by this contributor Founders who share insights can build industry trust at scale Imagine going from zero followers to 10,000,000+ followers in less than five months. I have watched somebody […]

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Coronavirus could push consumers away from influencers and toward streaming TV

Jay Prasad Contributor Share on Twitter Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies […]