Categories NASCAR

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With stadiums closed, TV networks turn to live esports broadcasts

The COVID-19 pandemic has wiped out the spring seasons for professional sports and associated revenue for TV networks, but esports is filling part of that void. Gaming companies behind titles licensed by each major league are the winners in this unexpected shift; Electronic Arts (EA) is first among them with […]

NASCAR retains sponsors for esports series as Bubba Wallace loses his

NASCAR drivers can now lose real-world sponsors for conduct in virtual competition. That’s what happened to Bubba Wallace on April 5 when he rage-quit a race in the eNASCAR iRacing Pro Invitational — a substitute for the sport’s live rubber-to-pavement action during the COVID-19 pandemic. As live audience sports organizations have […]

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Fox Sports to broadcast the full season of NASCAR’s virtual race series

Esports racing, helped by record-setting viewership, is hitting the big time. Fox Sports said Tuesday it will broadcast the rest of the eNASCAR Pro Invitational iRacing Series, following Sunday’s virtual race that was watched by 903,000 viewers, according to Nielsen Media Research. While those numbers are far below the millions […]