Categories online advertising

7 posts

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We need universal digital ad transparency now

Laura Edelson Contributor Share on Twitter Laura Edelson is a PhD Candidate in Computer Science at NYU’s Tandon School of Engineering and is a team member on The Online Political Transparency Project. Erika Franklin Fowler Contributor Share on Twitter Erika Franklin Fowler is Professor of Government at Wesleyan University where […]

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These 3 factors are holding back podcast monetization

Krystina Rubino Contributor Share on Twitter Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. More posts by this contributor Podcast advertising has a business intelligence gap Grant Durando Contributor Grant Durando is a growth marketing leader, currently consulting on podcast and […]

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PopSugar co-founder says pandemic will create ‘a huge windfall’ for digital media

It’s been less than a year since Group Nine Media acquired PopSugar — but it’s been a uniquely challenging time in digital media. Brian Sugar founded the eponymous women’s lifestyle site with his wife Lisa Sugar . Post-acquisition, he’s become president for the entirety of Group Nine (which also owns […]

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Accessing social groups through referrals

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor More thoughts on growing podcasts Creating a robust […]

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What brands need to do if they want to break up with Facebook

Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90 major advertisers and counting announcing plans to dump Facebook, a significant question lingers: Where will brands go next for their digital marketing needs? The […]

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TikTok is a marketer’s shiny new toy, but how do you optimize campaigns?

Tiffany Ou Contributor Share on Twitter Tiffany Ou is the general manager, Americas at Nativex, where she leads go-to-market strategies for leading game and app developers. TikTok is a rising star in the social media category. Since its launch three years ago, the company has secured 800 million active users […]

It’s still easy to find coronavirus mask ads on Facebook

Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech Transparency Project (TTP). This despite pledges by the platforms that they would stamp out ads which seek to profit from the coronavirus pandemic. Facebook said on […]