Categories product-management

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5 questions startups should consider before making their first marketing hire

Jamie Viggiano Contributor Share on Twitter Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, […]

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Google Cloud Run gets committed use discounts and new security features

Cloud Run, Google Cloud’s serverless platform for containerized applications, is getting committed use discounts. Users who commit to spending a given amount on using Cloud Run for a year will get a 17% discount on the money they commit. The company offers a similar pre-commitment discount scheme for VM-based Compute […]

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How and when to hire your first product manager

In the world of early-stage startups, job titles are often a formality. In reality, each employee may handle a dozen responsibilities outside their job description. The choose-your-own-adventure type of work style is part of the magic of startups and often why generalists thrive here. However, as a company progresses and […]

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In freemium marketing, product analytics are the difference between conversion and confusion

Jeremy Levy Contributor Share on Twitter Jeremy Levy is CEO and co-founder of Indicative, a product analytics platform for product managers, marketers and data analysts. A serial entrepreneur, Jeremy co-founded Xtify, acquired by IBM in 2013, and MeetMoi, a location-based dating service sold to Match.com in 2014. More posts by […]

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Imran Khan’s Verishop adds Verified Shops, a way for emerging brands to set up shop in its digital mall

Verishop, the Los Angeles online retailer founded by former Snap executive Imran Khan, launched a little over a year ago to change the way people shop online. Now the company is launching a new initiative called “Verified Shops” which looks to change the way that up-and-coming retail brands can sell […]

The Shed is a startup out of Virginia trying to revive the rental-for-everything business

Reducing consumption by expanding the notion of the rental economy and giving people access to tools and equipment has been something of a startup holy grail for some time. It’s a model that’s worked famously well for fashion and accessories (just ask investors in Rent the Runway), but has had […]

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Red Antler’s Emily Heyward explains how to get people obsessed with your brand

If you’re currently building a startup, you know what product you want to build. But do you know if people are actually going to notice you? That’s the question I asked of Red Antler co-founder Emily Heyward during our virtual TechCrunch Early Stage event. In case you’re not familiar with […]

Building your startup’s customer advisory board

A customer advisory board (CAB) can be an invaluable resource for startups, but many founders struggle with putting together the right group of advisors and how to incentivize them. At our TechCrunch Early Stage event, Saam Motamedi, a general partner at Greylock Partners, talked about how he thinks about putting […]

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Email is broken and Hey’s Jason Fried is here to fix it

Email is a critical tool in modern-day communications, so it’s natural that many entrepreneurs have tried to overhaul it over the years. In the last decade, email client Mailbox came and went, Slack launched to try to give people an alternative to email and Superhuman emerged to help people more easily […]

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In uncertain times, jump start your SEO

Eli Schwartz Contributor Share on Twitter Eli Schwartz is a growth advisor and consultant who works with some of the web’s most prestigious companies to build scalable and sustainable SEO strategies. More posts by this contributor How startups can use Amazon’s SEO best practices to dominate new shopping verticals As […]