Categories social media platforms

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Twitter to begin pilot testing Fleet ads starting today

Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social […]

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We owe it to our kids to put an age limit on social media

Ben Pring Contributor Share on Twitter Ben Pring is the co-founder and director of the Center for the Future of Work at Cognizant and co-author of “Monster: A Tough Love Letter to the Machines That Rule our Jobs, Lives, and Future.” For societies with long histories of protecting children with […]

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For Trump and Facebook, judgment day is around the corner

Facebook unceremoniously confiscated Trump’s biggest social media megaphone months ago, but the former president might be poised to snatch it back. Facebook’s Oversight Board, an external Supreme Court-like policy decision making group, will either restore Trump’s Facebook privileges or banish him forever on Wednesday. Whatever happens, it’s a huge moment […]

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Parler jumps to No. 1 on App Store after Facebook and Twitter ban Trump

Users are surging on small, conservative, social media platforms after President Donald Trump’s ban from the world’s largest social networks, even as those platforms are seeing access throttled by the app marketplaces of tech’s biggest players. The social network, Parler, a network that mimics Twitter, is now the number one […]

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Europe urges e-commerce platforms to share data in fight against coronavirus scams

European lawmakers are pressing major e-commerce and media platforms to share more data with each other as a tool to fight rogue traders who are targeting consumers with coronavirus scams. After the pandemic spread to the West, internet platforms were flooded with local ads for PPE of unknown and/or dubious […]

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Australia now has a template for forcing Facebook and Google to pay for news

Australia is closing in on a legally binding framework to force adtech giants Facebook and Google pay media companies for monetizing their news content when it’s posted to their social media platforms or otherwise aggregated and monetized. Back in April the country’s government announced it would adopt a mandatory code […]

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When it comes to social media moderation, reach matters

John Funge Contributor John Funge is the Chief Product Officer at DataTribe, a cybersecurity startup foundry. He’s founded, built and sold three technology companies. Social media in its current form is broken. In 20 years, we’ll look back at the social media of 2020 like we look at smoking on […]

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Investors say emerging multiverses are the future of entertainment

The COVID-19 pandemic is accelerating the adoption of new technologies and cultural shifts that were already well underway. According to a clutch of heavy-hitting investors, this dynamic is particularly strong in gaming and extended reality. Unlike other segments of the startup and tech world, where valuations have been slashed, early-stage […]

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Coronavirus could push consumers away from influencers and toward streaming TV

Jay Prasad Contributor Share on Twitter Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies […]