Categories acquisition

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Exclusive new organic acquisition insights on the Google Play Console

Posted by Tom Grinsted, Product Manager, Google Play We’ve updated the Play Console acquisition reports to give new insights into what users do on the Play Store to discover your app. It’s a great way to super-charge your App Store Optimization (ASO) and onboarding experience. One of the things every […]

Short video service Musical.ly is merging with TikTok’s short video platform

“R.I.P. Musical.ly”: The lip-syncing app collaborates with TikTok Musical.ly, a short-form video app, which is popular among teenagers in the Americas and Europe, is no longer be available, and the users have been migrated over to TikTok, a similar popular app that is especially famous among youth in Asia. For […]

Microsoft in talks to buy GitHub, valued at $2 billion

Microsoft could soon acquire code-repository GitHub at a price of around $5 billion Microsoft, the software giant, is reportedly in serious talks of acquiring GitHub, the largest source-code repository in the world, reports Business Insider. For those unaware, GitHub, is a web-based hosting service for software development projects that allows […]