Well, it was only a matter of time. Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon. The first roll-out is limited enough, with Facebook testing ads inside a single gaming shooter title: Blaston from Resolution Games. They are interestingly […]
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YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with […]
Google is booting online far-right website The Federalist from its ad platform for publishing content about the ongoing protests against police brutality that violated the company’s rules around content that promotes hate. As NBC News reports, Google determined that both The Federalist and right-wing website ZeroHedge violated its policy against […]
Snap today announced the global expansion of its new advertising product, Dynamic Ads. The ad product first introduced last fall allows advertisers to automatically create ads in real-time, using the brand’s extensive product catalogs. Snap provides a variety of mobile-ready templates for advertisers to choose from, then serves the ads […]