Categories Advertising Tech

27 posts

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Clean.io raises $5M to continue its battle against malicious adtech

Clean.io, a startup that helps digital publishers protect themselves from malicious ads, recently announced that it has raised $5 million in Series A funding. The Baltimore-based company isn’t the only organization promising to fight malvertising (such as ads that force visitors to redirect to another website). But as co-founder Seth […]

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Australia now has a template for forcing Facebook and Google to pay for news

Australia is closing in on a legally binding framework to force adtech giants Facebook and Google pay media companies for monetizing their news content when it’s posted to their social media platforms or otherwise aggregated and monetized. Back in April the country’s government announced it would adopt a mandatory code […]

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After ad revenue drop, Twitter tells investors it’s eyeing subscription options

After reporting Q2 earnings that showed a marked dip in ad revenue, Twitter has said its exploring alternatives — dangling the possibility of a subscription option. Earlier today the social media giant reported ad revenues of $562M, down almost a quarter (23%) on a year ago — saying that the […]

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Nielsen is revamping the way it measures digital audiences

Audience measurement company Nielsen announced today that it plans to change the methodology behind its digital products, including Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Digital Ad Ratings and Total Ad Ratings. The company plans to start rolling out the new methodology in phases in 2021. It […]

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From farm to phone: A paradigm shift in grocery

Sunny Dhillon Contributor Share on Twitter Sunny Dhillon is an early-stage investor at Signia Ventures in San Francisco where he invests in retail tech, e-commerce infrastructure and logistics, alongside consumer and enterprise software startups. More posts by this contributor An optimistic view of deepfakes Digital influencers and the dollars that […]

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VidMob rethinks video production in the pandemic era

VidMob, which started out as a marketplace connecting marketers and video editors, now bills itself as a “creative technology platform.” Now there’s a “creator network” that’s part of a broader suite of tools for managing video production and turning those videos into online ads. And the company has continued to […]

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Logistics are key as NYC startup prepares to reopen office

The future of offices will require “hot desks,” contact tracing and a volunteer task force run by employees to make sure their colleagues are washing their damn hands. SquareFoot CEO Jonathan Wasserstrum says he’s bullish on the future of office spaces because his startup helps growing companies find office space. […]

Daily Crunch: Facebook faces an advertiser revolt

Facebook takes (small) steps to improve its content policies as advertisers join a broad boycott, founder Alexis Ohanian is leaving Initialized Capital and Waze gets a new look. Here’s your Daily Crunch for June 29, 2020. 1. As advertisers revolt, Facebook commits to flagging ‘newsworthy’ political speech that violates policy […]

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Unilever and Verizon are the latest companies to pull their advertising from Facebook

Advertiser momentum against Facebook’s content and monetization policies continues to grow. Last night, Verizon (which owns TechCrunch) said it will be pausing advertising on Facebook and Instagram “until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners.” […]

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Google will start paying publishers to provide content for a ‘new news experience’

Google announced today that it’s working on a “new news experience” that will launch later this year, for which it will pay publishers to license their content. Axios broke the news, with Google’s Brad Bender offering more details in a blog post, in which he said the project will first […]