Categories Advertising Tech

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Zynga CEO says he’s on the lookout for more acquisitions

If you’re wondering why Zynga issued $875 million in convertible notes at the end of 2020, CEO Frank Gibeau said the company was fundraising to build up a “war chest” for more acquisitions. “As you know, we’ve been a consolidator inside of this business for a while, and we’re going […]

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Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS

Apple has shared a few more details about its much-discussed privacy changes in iOS 14. The company first announced at WWDC in June that app developers would have to ask users for permission in order to track and share their IDFA identifier for cross-property ad targeting purposes. While iOS 14 […]

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Cannabis marketing startup Fyllo acquires DataOwl

Fyllo has acquired DataOwl, a company offering marketing and loyalty tools for cannabis retailers. Fyllo said it already works with 320 cannabis retailers across 25 states (plus Puerto Rico and Jamaica). According to Chief Marketing Officer Conrad Lisco, this acquisition allows the company to offer the industry’s “first end-to-end marketing […]

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Bustle CEO Bryan Goldberg explains his plans for taking the company public

Bustle Digital Group — owner of Bustle, Inverse, Input, Mic and other titles — could eventually join the ranks of startups going public via a special purpose acquisition company (SPAC). During an interview about the state of BDG and the digital media industry at the end of 2020, founder and […]

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Facebook’s latest ad tool fail puts another dent in its reputation

Reset yer counters: Facebook has had to ‘fess up to yet another major ad reporting fail. This one looks like it could be costly for the tech giant to put right — not least because it’s another dent in its reputation for self reporting. (For past Facebook ad metric errors […]

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Is the internet advertising economy about to implode?

Advertising drives the modern digital economy. Whether it’s reading news sites like this one or perusing your social media feeds, advertising is the single most important industry that came out of the development of the web. Yet, for all the tens of billions of dollars poured into online advertising just […]

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B2B marketplaces will be the next billion-dollar e-commerce startups

Merritt Hummer Contributor Share on Twitter Merritt Hummer is a partner at Bain Capital Ventures, where she invests in the fintech, e-commerce and proptech sectors. Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost overnight, these startups transformed into consequential […]

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TVision raises $16M to measure viewer attention on connected TVs

TVision is building what its team hopes will become the standard for measuring streaming viewership — and to accelerate those efforts, it’s raised $16 million in new funding. The New York City startup started out by measuring traditional TV viewing, using webcams to determine whether viewers were actually paying attention […]

Daily Crunch: Google had a good quarter

Google releases its latest earnings report, Spotify is getting ready to raise prices and Excel gets friendlier to custom data types. This is your Daily Crunch for October 29, 2020. The big story: Google had a good quarter Google’s parent company Alphabet released its third-quarter earnings report this afternoon, coming […]