Categories Advertising Tech

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How we got 75% more e-commerce orders in a single A/B test for this major brand

Jasper Kuria Contributor Share on Twitter Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an e-commerce education site. More posts by this contributor How we got 75% more e-commerce orders in a single A/B test for this major […]

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5 advanced-ish SEO tactics to win in 2021

Mark Spera Contributor Share on Twitter Mark Spera is the head of growth marketing at Minted. He’s the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. More posts by this contributor 5 companies doing growth marketing right In nearly every Google algorithm update in recent […]

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This week in growth marketing on TechCrunch

TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. We’re sharing a few of our favorites so far, below. We’re using your recommendations to find top experts to interview and have them write their own columns […]

79% more leads without more traffic: Here’s how we did it

Jasper Kuria Contributor Share on Twitter Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an e-commerce education site. More posts by this contributor Pioneer Square Labs’ Greg Gottesman on the studio model for high growth startups Gil Penchina […]

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Facebook’s entry into VR advertising isn’t going too well

Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the […]

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Google won’t end support for tracking cookies unless UK’s competition watchdog agrees

Well this is big. The U.K.’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third-party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The development […]

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Twitter to begin pilot testing Fleet ads starting today

Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social […]

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Europe’s cookie consent reckoning is coming

Cookie pop-ups getting you down? Complaints that the web is ‘unusable’ in Europe because of frustrating and confusing ‘data choices’ notifications that get in the way of what you’re trying to do online certainly aren’t hard to find. What is hard to find is the ‘reject all’ button that lets […]

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Europe to press the adtech industry to help fight online disinformation

The European Union plans to beef up its response to online disinformation, with the Commission saying today it will step up efforts to combat harmful but not illegal content — including by pushing for smaller digital services and adtech companies to sign up to voluntary rules aimed at tackling the spread […]