The rewarded video has quickly transitioned from the ‘most promising’ to the ‘most favorable’ ad format among reputable advertisers, mobile game developers, and app publishers. Rewarded video format has gained a momentum in 2016-2018 and now is positioned as a necessary creative component of mobile and in-app branding campaigns. Advertisers […]
Categories app-monetization
2 posts
Which trends will shape app monetization in 2018? As the world becomes better adapted for mobile, developers will benefit from greater revenue than ever before. However to do this they must balance the needs of the user with app monetization practices. We’ll look at five trends that will influence the […]