Categories arkit

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Apple’s ARKit for All — What is Apple ARKit

A new ARKit version released. Will Apple lead or will Apple follow, in this war on Augmented Reality platforms? A new ARKit version released. Will Apple lead or will Apple follow, in this war on Augmented Reality platforms? Apple’s ARKit revealed to the public at the World Wide Developers Conference […]

The Road To Consumer Augmented Reality

With the trough of disillusionment well underway for Virtual Reality (VR), our industry has turned to Augmented Reality (AR) as the next great hope. AR is even more technically challenging to productize than VR, but offers potentially greater rewards. What is it going to take to build a robust, vibrant […]

Why You Should Be Building AR Apps Now

On Sept 19th, Apple launched ARKit, unleashing a new category of mobile apps and creating a new greenfield for mobile app developers. During Apple’s earnings call last week, Tim Cook announced that there are 1,000 plus AR apps in the App Store already. These AR apps cover a wide range […]