Categories growth-marketing

18 posts

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Founders seeking their first check need a fundraising sales funnel

Nathan Beckord Contributor Share on Twitter Nathan Beckord is CEO of Foundersuite.com, a software platform for raising capital and managing investors that has helped entrepreneurs raise over $2 billion since 2016. He is also the host of Foundersuite’s How I Raised It podcast. More posts by this contributor Fundraising lessons […]

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3 tips for SaaS founders hoping to join the $1 million ARR club

David Cancel Contributor Share on Twitter David Cancel, a five-time entrepreneur and author of the book “Conversational Marketing,” is CEO and founder of Drift. More posts by this contributor Why I flip-flopped on opposing remote work Video and messaging enable remote work. But is it right for your company? Building […]

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Leverage public data to improve content marketing outcomes

Kristin Tynski Contributor Share on Twitter Kristin Tynski is co-founder and SVP creative at Fractl, a growth marketing agency that’s helped Fortune 500 companies and boutique businesses earn quality media coverage, backlinks, awareness and authority. More posts by this contributor There’s a way to pick the absolute best images for […]

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These 3 factors are holding back podcast monetization

Krystina Rubino Contributor Share on Twitter Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. More posts by this contributor Podcast advertising has a business intelligence gap Grant Durando Contributor Grant Durando is a growth marketing leader, currently consulting on podcast and […]

There’s a way to pick the absolute best images for your content: Apply AI

Kristin Tynski Contributor Share on Twitter Kristin Tynski is co-founder and SVP creative at Fractl, a growth marketing agency that’s helped Fortune 500 companies and boutique businesses earn quality media coverage, backlinks, awareness and authority. Most marketers believe there’s a lot of value in having relevant, engaging images featured in […]

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Red Antler’s Emily Heyward explains how to get people obsessed with your brand

If you’re currently building a startup, you know what product you want to build. But do you know if people are actually going to notice you? That’s the question I asked of Red Antler co-founder Emily Heyward during our virtual TechCrunch Early Stage event. In case you’re not familiar with […]

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Facebook’s former PR chief explains why no one is paying attention to your startup

At TechCrunch Early Stage, I spoke with Coatue Management GP Caryn Marooney about startup branding and how founders can get people to pay attention to what they’re building. Marooney recently made the jump into venture capital; previously she was co-founder and CEO of The Outcast Agency, one of Silicon Valley’s […]

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Accessing social groups through referrals

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor More thoughts on growing podcasts Creating a robust […]

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Conversational analytics are about to change customer experiences forever

Evan Kohn Contributor Share on Twitter A digital marketing and customer experience leader, Evan Kohn is chief business officer at Pypestream, where he created PypePro, an AI onboarding methodology used by Fortune 500 firms. Companies have long relied on web analytics data like click rates, page views and session lengths […]

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More thoughts on growing podcasts

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor Creating a robust churn-reversal system Use dynamic […]