Categories growth-marketing

33 posts

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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. “For Airbnb, that may be the number of nights booked; […]

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Susan Su on how to approach growth as your startup raises each round

Your startup might rely on clever growth tactics to get off the ground, but you need more than spreadsheets if you want to turn viral spikes into a real business. You need a qualitative growth model to guide the strategy that you can use to tell your story to your […]

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How pitch training can help startups get their story right

When you hire a marketing consultant, you don’t necessarily expect to wind up discussing your life’s purpose. Yet, that is what Spanish marketing expert and entrepreneur Alex Barrera often ends up doing with startup founders who hire him to help improve their pitch. They think they are going to get […]

How we got 75% more e-commerce orders in a single A/B test for this major brand

Jasper Kuria Contributor Share on Twitter Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an e-commerce education site. More posts by this contributor How we got 75% more e-commerce orders in a single A/B test for this major […]

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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

One might think that a short week due to a U.S. holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. With the help of your recommendations, this week we were able to interview Peep Laja and Lucy […]

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders […]

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders […]

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This week in growth marketing on TechCrunch

TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. We’re sharing a few of our favorites so far, below. We’re using your recommendations to find top experts to interview and have them write their own columns […]