Categories growth-marketing

13 posts

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Red Antler’s Emily Heyward explains how to get people obsessed with your brand

If you’re currently building a startup, you know what product you want to build. But do you know if people are actually going to notice you? That’s the question I asked of Red Antler co-founder Emily Heyward during our virtual TechCrunch Early Stage event. In case you’re not familiar with […]

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Facebook’s former PR chief explains why no one is paying attention to your startup

At TechCrunch Early Stage, I spoke with Coatue Management GP Caryn Marooney about startup branding and how founders can get people to pay attention to what they’re building. Marooney recently made the jump into venture capital; previously she was co-founder and CEO of The Outcast Agency, one of Silicon Valley’s […]

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Accessing social groups through referrals

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor More thoughts on growing podcasts Creating a robust […]

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Conversational analytics are about to change customer experiences forever

Evan Kohn Contributor Share on Twitter A digital marketing and customer experience leader, Evan Kohn is chief business officer at Pypestream, where he created PypePro, an AI onboarding methodology used by Fortune 500 firms. Companies have long relied on web analytics data like click rates, page views and session lengths […]

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More thoughts on growing podcasts

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor Creating a robust churn-reversal system Use dynamic […]

Building your startup’s customer advisory board

A customer advisory board (CAB) can be an invaluable resource for startups, but many founders struggle with putting together the right group of advisors and how to incentivize them. At our TechCrunch Early Stage event, Saam Motamedi, a general partner at Greylock Partners, talked about how he thinks about putting […]

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Creating a robust churn-reversal system

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor Use dynamic CTAs to close more B2B […]

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TikTok is a marketer’s shiny new toy, but how do you optimize campaigns?

Tiffany Ou Contributor Share on Twitter Tiffany Ou is the general manager, Americas at Nativex, where she leads go-to-market strategies for leading game and app developers. TikTok is a rising star in the social media category. Since its launch three years ago, the company has secured 800 million active users […]

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How Thor Fridriksson’s ‘Trivia Royale’ earned 2.5M downloads in 3 weeks

In its first few weeks of release, the latest game from QuizUp founder Thor Fridriksson took the top spot in the Games Section of Apple’s App Store and was the top app (for a brief time) in the App Store at large. Since its launch on June 17, Trivia Royale […]

R&D Roundup: Tech giants unveil breakthroughs at computer vision summit

Computer vision summit CVPR has just (virtually) taken place, and like other CV-focused conferences, there are quite a few interesting papers. More than I could possibly write up individually, in fact, so I’ve collected the most promising ones from major companies here. Facebook, Google, Amazon and Microsoft all shared papers […]