Categories Augmented Reality

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Microsoft gets contract worth up to $22 billion to outfit US Army with 120,000 AR headsets

The killer use case for AR/VR might just be warfare. Today, Microsoft announced that it has received a contract to outfit the United States Army with tens of thousands of augmented reality headsets based on the company’s HoloLens tech. This contract could be worth as much as $21.88 billion over […]

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Niantic CEO shares teaser image of AR glasses device

Oh hello. What’s this then? A Niantic-branded AR headset? Perhaps? John Hanke, CEO of the Pokémon GO developer teased what could be a first-party head-mounted wearable, as the company makes a more aggressive push into augmented reality. “Exciting to see the progress we’re making to enable new kinds of devices […]

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Automakers, suppliers and startups see growing market for in-vehicle AR/VR applications

Augmented and virtual reality have been used for years in gaming, design and shopping. Now, a new battle for market share is emerging — inside vehicles. Safety-glass windshields offer a new opportunity for suppliers, manufacturers and startups that are starting to adapt this technology: AR overlays digital information or images […]

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Facebook showcases wrist-worn AR interface concept

Facebook’s hardware strategy often looks pretty opaque from the outside. The company has done fairly well with Oculus sales amid pandemic demand. Even its Echo Show competitor Portal has seen a bump as people have been forced to socially distance. The company’s smartphone partnership with HTC, meanwhile, fell flat eight […]

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Gowalla raises $4 million from GV and Spark for its AR social app

The newly resurrected Gowalla wants to realize its mobile dreams from the early-aughts in an augmented reality world, and they’ve raised some new funding to make it happen. The AR startup tells TechCrunch that it has raised $4 million in seed funding co-led by Google’s venture arm GV and Spark […]

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Holographic startup Envisics partners with Panasonic to fast-track in-car AR tech

Envisics founder and CEO Dr. Jamieson Christmas launched the startup three years ago to “revolutionize” the in-car experience with its holographic technology. Now, it has a partner that could help it achieve that mission. The U.K.-based holographic technology startup said Friday it reached an agreement with Panasonic Automotive Systems to […]

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Minecraft Earth will shut down in June

Throughout 2019, Microsoft experimented with building a real-world, augmented reality Minecraft game designed in the same vein as Pokémon GO. Called Minecraft Earth, they finally opened it up to everyone in November of 2019. In just a few months, it’ll shut down and all player data will be deleted. So […]

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Niantic buys competitive gaming platform Mayhem

Pokémon GO creator Niantic has acquired a small SF gaming startup building a league and tournament organization platform to help gamers create their own communities around popular titles. Mayhem was in Y Combinator’s winter 2018 batch and went on to raise $5.7 million in funding, according to Crunchbase. Other backers […]