Categories customer-experience

11 posts

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In freemium marketing, product analytics are the difference between conversion and confusion

Jeremy Levy Contributor Share on Twitter Jeremy Levy is CEO and co-founder of Indicative, a product analytics platform for product managers, marketers and data analysts. A serial entrepreneur, Jeremy co-founded Xtify, acquired by IBM in 2013, and MeetMoi, a location-based dating service sold to Match.com in 2014. More posts by […]

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Color raises $167 million funding at $1.5 billion valuation to expand ‘last mile’ of US health infrastructure

Healthcare startup Color has raised a sizable $167 million in Series D funding round, at a valuation of $1.5 billion post-money, the company announced today. This brings the total raised by Color to $278 million, with its latest large round intended to help it build on a record year of […]

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StepZen snares $8M seed to build data integration API

StepZen, a new startup from the crew who gave you Apigee (which was sold to Google in 2016 for $625 million) had a different vision for their latest company. They are building a single API that pulls data from disparate sources to help developers deliver more complex customer experiences online. […]

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Vista acquires Gainsight for $1.1B, adding to its growing enterprise arsenal

Vista Equity Partners hasn’t been shy about scooping up enterprise companies over the years, and today it added to a growing portfolio with its purchase of Gainsight. The company’s software helps clients with customer success, meaning it helps create a positive customer experience when they interact with your brand, making […]

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Customer experience and digital transformation concepts are merging during the pandemic

Customer experience and digital transformation are two terms we’ve been hearing about for years, but have often remained nebulous in many organizations — something to aspire to perhaps, but not take completely seriously. Yet the pandemic has been a forcing event for both concepts, thrusting the ideas front and center. […]

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Brands that hyper-personalize will win the next decade

Evan Kohn Contributor Share on Twitter A digital marketing and customer experience leader, Evan Kohn is chief business officer at Pypestream, where he created PypePro, an AI onboarding methodology used by Fortune 500 firms. More posts by this contributor Conversational analytics are about to change customer experiences forever When people […]

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New Zendesk dashboard delivers customer service data in real time

Zendesk has been offering customers the ability to track customer service statistics for some time, but it has always been a look back. Today, the company announced a new product called Explore Enterprise that lets customers capture that valuable info in real time, and share it with anyone in the […]

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Conversational analytics are about to change customer experiences forever

Evan Kohn Contributor Share on Twitter A digital marketing and customer experience leader, Evan Kohn is chief business officer at Pypestream, where he created PypePro, an AI onboarding methodology used by Fortune 500 firms. Companies have long relied on web analytics data like click rates, page views and session lengths […]

The essential revenue software stack

Tim Porter Contributor Share on Twitter Tim Porter is a managing director at Madrona Venture Group and invests in the areas of intelligent applications and SaaS, cloud native software, ML and data analytics and security. Elisa La Cava Contributor Share on Twitter Elisa La Cava is a senior associate at […]

How Adobe shifted a Las Vegas conference to executives’ living rooms in less than 30 days

Adobe was scheduled to hold its annual conference in Las Vegas two weeks ago, but the coronavirus pandemic forced the company to make alternate plans. In less than a month, its events team shifted venues for the massive conference, not once, but twice as the severity of the situation became […]