Categories Electronic Arts

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro, which just nabbed $15 million in financing to grow its business. As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to […]

Copy paste programmers

With stadiums closed, TV networks turn to live esports broadcasts

The COVID-19 pandemic has wiped out the spring seasons for professional sports and associated revenue for TV networks, but esports is filling part of that void. Gaming companies behind titles licensed by each major league are the winners in this unexpected shift; Electronic Arts (EA) is first among them with […]