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Coronavirus could push consumers away from influencers and toward streaming TV

Jay Prasad Contributor Share on Twitter Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies […]

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HBO Max debuts on May 27th with 10,000 hours of content, including a handful of originals

AT&T’s WarnerMedia announced last fall its plan was to launch the new streaming service HBO Max in May 2020 for $14.99 per month. Today, we have a solid launch date: May 27th. AT&T has also now revealed its initial programming slate for the new direct-to-consumer service, which includes over 10,000 […]

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Players Ntwrk launches celebrity gaming channel backed by WME, Daylight and Stratton Sclavos

Emerging from the smoldering wreckage of Echo Fox and Vision Venture Partners, the investor Stratton Sclavos is rising again to launch a new esports-related venture — a gaming-focused digital network also backed by the WME talent agency and Daylight Holdings. Tapping Daylight and WME’s roster of talent, Sclavos has created Players […]

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HBO makes some top shows, movies and documentaries free to stream on HBO NOW and HBO GO

Giving people even more of a reason to stay home and follow the social distancing measures designed to stop the spread of COVID-19 in the U.S., HBO said it would be making 500 hours of programming free to stream over HBO NOW and HBO GO without a subscription, starting Friday, […]

MSCHF’s latest stunt is to pirate video from Netflix and Hulu and Disney+ and maybe build a brand

It’s very likely that you don’t know MSCHF. It’s also likely that you’ve come across one of their wild ass projects. From “Jesus Shoes” filled with holy water to a collar that lets your dog finally tell you what it thinks about you to IRL loot crates that dare you […]

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Following Disney+’s successful launch, AT&T positions HBO Max as family-friendly

AT&T’s upcoming streaming service, HBO Max, is still on track for a May 2020 launch, said president and CEO John Stankey, speaking today at the Morgan Stanley Technology, Media and Telecom Conference, where he provided an update to shareholders. Though the HBO brand tends to be associated with adult fare, […]