Categories Marketing

12 posts

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The essential revenue software stack

Tim Porter Contributor Share on Twitter Tim Porter is a managing director at Madrona Venture Group and invests in the areas of intelligent applications and SaaS, cloud native software, ML and data analytics and security. Elisa La Cava Contributor Share on Twitter Elisa La Cava is a senior associate at […]

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What brands need to do if they want to break up with Facebook

Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90 major advertisers and counting announcing plans to dump Facebook, a significant question lingers: Where will brands go next for their digital marketing needs? The […]

Building your startup’s customer advisory board

A customer advisory board (CAB) can be an invaluable resource for startups, but many founders struggle with putting together the right group of advisors and how to incentivize them. At our TechCrunch Early Stage event, Saam Motamedi, a general partner at Greylock Partners, talked about how he thinks about putting […]

Shelf Engine has a plan to reduce food waste at grocery stores, and $12 million in new cash to do it

For the first few months it was operating, Shelf Engine, the Seattle-based company that optimizes the process of stocking store shelves for supermarkets and groceries, didn’t have a name. Co-founders Stefan Kalb and Bede Jordan were on a ski trip outside of Salt Lake City about four years ago when […]

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Singapore-based marketing SaaS startup Insider gets $32 million to enter the US

Insider, a Singapore-based startup that develops software to help clients make marketing decisions, plans to launch in the United States after raising a $32 million Series C. The round was led by Riverwood Capital, with participation from Sequoia India, Wamda and Endeavor Catalyst. Founded in 2012, the company says its […]

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TikTok is a marketer’s shiny new toy, but how do you optimize campaigns?

Tiffany Ou Contributor Share on Twitter Tiffany Ou is the general manager, Americas at Nativex, where she leads go-to-market strategies for leading game and app developers. TikTok is a rising star in the social media category. Since its launch three years ago, the company has secured 800 million active users […]

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In uncertain times, jump start your SEO

Eli Schwartz Contributor Share on Twitter Eli Schwartz is a growth advisor and consultant who works with some of the web’s most prestigious companies to build scalable and sustainable SEO strategies. More posts by this contributor How startups can use Amazon’s SEO best practices to dominate new shopping verticals As […]

A COVID-19 resilience test for B2B companies

TX Zhuo Contributor TX Zhuo is the managing partner of Fika Ventures, focusing on fintech, enterprise software and marketplace opportunities. More posts by this contributor Discovering that deckhands make great waiters — and why this matters Winning deals as a new venture capital fund Colton Pace Contributor Colton Pace is […]

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Coronavirus could push consumers away from influencers and toward streaming TV

Jay Prasad Contributor Share on Twitter Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies […]

How Adobe shifted a Las Vegas conference to executives’ living rooms in less than 30 days

Adobe was scheduled to hold its annual conference in Las Vegas two weeks ago, but the coronavirus pandemic forced the company to make alternate plans. In less than a month, its events team shifted venues for the massive conference, not once, but twice as the severity of the situation became […]