Categories Marketing

29 posts

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How to convert customers with subscription pricing

Joe Procopio Contributor Share on Twitter Joe Procopio is a multiexit, multifailure entrepreneur. He is the founder of Teaching Startup and the COO of Precision Fermentation. His exits include Automated Insights and ExitEvent. More posts by this contributor How startups fill the gap between revenue and investment How startups close […]

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Despite limitations, 3D and AR are creating new realities in retail

Kate Wilson Contributor Share on Twitter Kate Wilson is a Vancouver-based journalist. Previously technology editor at the Georgia Straight, Western Canada’s largest news and entertainment weekly, she has also written for The Independent, BetaKit, BC Business, and others. More posts by this contributor Corporate, public investments spur interest in Pacific […]

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Vista acquires Gainsight for $1.1B, adding to its growing enterprise arsenal

Vista Equity Partners hasn’t been shy about scooping up enterprise companies over the years, and today it added to a growing portfolio with its purchase of Gainsight. The company’s software helps clients with customer success, meaning it helps create a positive customer experience when they interact with your brand, making […]

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Europe urges e-commerce platforms to share data in fight against coronavirus scams

European lawmakers are pressing major e-commerce and media platforms to share more data with each other as a tool to fight rogue traders who are targeting consumers with coronavirus scams. After the pandemic spread to the West, internet platforms were flooded with local ads for PPE of unknown and/or dubious […]

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B2B marketplaces will be the next billion-dollar e-commerce startups

Merritt Hummer Contributor Share on Twitter Merritt Hummer is a partner at Bain Capital Ventures, where she invests in the fintech, e-commerce and proptech sectors. Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost overnight, these startups transformed into consequential […]

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Extra Crunch Partner Perk: Get 6 months free of Zendesk Support and Sales CRM

We’re excited to announce an update to the Extra Crunch Partner Perk from Zendesk. Starting today, annual and two-year Extra Crunch members that are new to Zendesk, and meet their startup qualifications, can now receive six months of free access to Zendesk’s Sales CRM, in addition to Zendesk Support Suite, […]

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FloorFound is bringing online return and resale to direct to consumer furniture businesses

Over the next five years consumers will return an estimated 40 million to 50 million pieces of furniture that more than likely will end up in landfills, creating tons of unnecessary waste, according to Chris Richter, the founder of a new Austin-based furniture startup, FloorFound. To reduce that waste, and […]

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Tesla’s decision to scrap its PR department could create a PR nightmare

Ayelet Noff Contributor Share on Twitter Ayelet Noff is the founder and CEO of SlicedBrand, a top global PR agency headquartered in Berlin. A solid public relations team solves many issues within a company. It helps spread important news announcements and topics integral to a company’s success. It communicates with […]

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These 3 factors are holding back podcast monetization

Krystina Rubino Contributor Share on Twitter Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. More posts by this contributor Podcast advertising has a business intelligence gap Grant Durando Contributor Grant Durando is a growth marketing leader, currently consulting on podcast and […]

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Fabletics’ Adam Goldenberg and Kevin Hart on what’s next for the activewear empire

Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Goldenberg believes that its network of spokespeople has been key to the company’s growth. We were joined on our virtual TechCrunch Disrupt 2020 stage […]