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Google is secretly tracking what you buy offline using Mastercard cards

Google and Mastercard have a secret deal to track user shopping details offline A partnership between Google and Mastercard allows the search giant to track offline sales data, says a Bloomberg report who cited four people “with knowledge of the deal”. In other words, Mastercard is basically selling customer data […]

Humanising Data: Using New Technology For Social Good

At the moment, it seems everyone and their dog has an opinion on big data, and at a dinner party, morning coffee, or business meeting you can be subjected to views ranging from luddite fear to unadulterated enthusiasm. The collection of vast amounts of personal data is nothing new, but […]