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Further tales from the leading edge and beyond: more Apps, Games, & Insights podcast episodes

Posted by Lily Sheringham, Global Marketing, Platforms & Ecosystems We are launching the second series of the Apps, Games, & Insights podcast. Over the summer, we teamed up with a new group of leading industry insiders and experts to bring you 8 new podcast episodes over the next couple of […]

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These 3 factors are holding back podcast monetization

Krystina Rubino Contributor Share on Twitter Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. More posts by this contributor Podcast advertising has a business intelligence gap Grant Durando Contributor Grant Durando is a growth marketing leader, currently consulting on podcast and […]

The startup world needs a ‘Black Minds Matter’ awakening

Kofi Ampadu Contributor Share on Twitter Kofi Ampadu is the founder and general partner of SKU’D Ventures, a pre-seed fund focused on consumer product startups. I was recently part of an open forum about being Black in America, as well as in the startup space. A white founder asked, “What […]

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Podcast is social: How China’s Lizhi makes audio interactive

For Marco Lai, the founder of Chinese podcast network Lizhi, radio has always been social. Twenty years ago, the entrepreneur was a host at a radio station in southern China. He ran a late-night program where listeners could call in and chat about anything as they wished, often riffing on […]

Podcast app Majelan pivots to premium audio content around personal growth

French startup Majelan is pivoting a year after launching a podcast player and service. The company, created by former Radio France CEO Mathieu Gallet and Arthur Perticoz, is ditching the podcast aggregation side of its business and focusing on premium audio content going forward. Like many podcast startups, Majelan has […]

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Tencent Music bets on China’s crowded podcasting space

Listeners of podcasts, audiobooks and other audio shows are estimated to number 542 million in China this year, according to a third-party survey by marketing firm iiMedia. It’s a healthy jump from the 489 million users recorded in 2019, and it no doubt has attracted new players to the game. […]

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Unveiling expert insights in our new podcast series: Apps, Games, & Insights

Posted by Lily Sheringham, Global Marketing, Platforms & Ecosystems This is a cross-post from The Google Keyword blog. Today we’re launching the Apps, Games, & Insights podcast series, bringing together insights, stories, and learnings from industry experts, on some of today’s hottest topics surrounding mobile, apps and games businesses, and […]