Podcasts are all the rage, but podcast discovery is a challenge. Today, Spotify announced its acquisition of Podz, a startup that’s trying to solve the problem of podcast discovery. “At Spotify, we are investing to build and scale the world’s best (and most personalized) podcast discovery experience,” the company said. […]
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Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber base: affiliate marketing. The company’s “Apple Services Performance Partner Program,” which already exists to help market other Apple services […]
On the heels of its expanded partnership with Facebook, Spotify this morning announced new sharing features that broaden the way Spotify content, including both music and podcasts, can be shared across social media. As part of this, Spotify’s Canvas feature, which adds a looping, visual art experience to songs, is […]
Remote video podcasting is surprisingly still something of a Wild West these days. Given the massive sums of money currently being pumped into the category — not to mention the fact that pretty much all podcasting became remote podcasting in 2020 — you’d expect there to be a more unified […]
Amazon just announced that it’s acquiring Wondery, the network behind podcasts including “Dirty John” and “Dr. Death.” Wondery will become part of Amazon Music, which added support for podcasts (including its own original shows) in September. At the same time, the announcement claims that “nothing will change for listeners” and that […]
Podcast homepages weren’t something I gave any thought to until I launched my own standalone show. And honestly, even then I probably didn’t give enough thought to the subject. For that reason, many or most of my shows have Tumblr pages — which is, at best, a bit of a […]
So, this one is going to be a different from last year. Because everything is different from last year. I know 2020 has been a pretty big change for my own personal podcast. I always prefer conducting interviews in person when I’m able — in fact, around 400 or so […]
Posted by Lily Sheringham, Global Marketing, Platforms & Ecosystems We are launching the second series of the Apps, Games, & Insights podcast. Over the summer, we teamed up with a new group of leading industry insiders and experts to bring you 8 new podcast episodes over the next couple of […]
Krystina Rubino Contributor Share on Twitter Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. More posts by this contributor Podcast advertising has a business intelligence gap Grant Durando Contributor Grant Durando is a growth marketing leader, currently consulting on podcast and […]
Kofi Ampadu Contributor Share on Twitter Kofi Ampadu is the founder and general partner of SKU’D Ventures, a pre-seed fund focused on consumer product startups. I was recently part of an open forum about being Black in America, as well as in the startup space. A white founder asked, “What […]