Categories branding

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Report: Consumers Demand That Brands Have A Voice on Key Social Issues

10 Trends Now Influencing How Consumers and Brands Interact By Sheryl Connelly, Corporate Futurist, Ford Motor Company It used to be that consumers chose brands based solely on the products they sold. If someone liked a product or service, they typically became a loyal customer. But today’s buyers demand more of companies. […]

In quest to build, break, and disrupt, tech companies dismiss brand at their own peril

Apple, Amazon, and Google consistently rank as the most valuable brands in the world, even as their product-centric leaders position brand-building as a frivolous exercise. Is this mere rhetoric, or is the pursuit of brand value really just a fool’s errand? Photo by Markus Spiske on Unsplash According to VP of Worldwide […]

What’s an Ingredient Brand? Only the Future of Retail

Illustration by Ana Vasquez Dying retail brands, disruptive entrants, and search-first shopping put a renewed emphasis on product differentiation. Retail brands are in crisis. So far in 2017, 19 of them in the U.S. have filed for bankruptcy protection. The list includes mall stalwarts The Limited, BCBG Max Azria, Gymboree, and […]

Why a Personal Brand is Necessary For Today’s Developer

Learn why personal branding is more than self-promotion. Photo from the Write/Speak/Code Conference. Everyone has a story. Here’s mine: Hi I’m Neha, and I’m a Senior Software Engineer in San Francisco. I taught myself programming 4 years ago which is how I came to work for Pivotal. I love traveling (I […]