Categories VR

12 posts

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Facebook’s entry into VR advertising isn’t going too well

Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the […]

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Facebook will begin beaming advertisements into virtual reality

Well, it was only a matter of time. Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon. The first roll-out is limited enough, with Facebook testing ads inside a single gaming shooter title: Blaston from Resolution Games. They are interestingly […]

Extra Crunch roundup: Clubhouse UX teardown, YC Demo Day favorites, proptech VC survey, more

Since the pandemic began, I have been pushing the limits of my imagination to try to picture what cities will look and feel like in the coming years. If your town looks like San Francisco, where I live, it’s a pressing question: Our once-bustling financial district is a ghost town, […]

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Automakers, suppliers and startups see growing market for in-vehicle AR/VR applications

Augmented and virtual reality have been used for years in gaming, design and shopping. Now, a new battle for market share is emerging — inside vehicles. Safety-glass windshields offer a new opportunity for suppliers, manufacturers and startups that are starting to adapt this technology: AR overlays digital information or images […]

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Bank of America is bringing VR instruction to its 4,000 banks

As consumer VR begins to have a moment following years of heavy investment from Facebook and other tech giants, corporate America is similarly beginning to find more utility in the technology, as well. Bank of America announced today that they’ll be working with Bay Area-based VR startup Strivr to bring […]

Google pulls the plug on Expeditions VR app, migrates tours to Arts & Culture

Google today announced that it is ending support for Expeditions. The VR app will also be pulled from its own Play Store and Apple’s App Store in June of next year. In a blogpost somewhat confusingly titled, “Expanding Google Arts and Culture with Expeditions,” the company notes the 360-degree tours […]

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Google wakes up from its VR daydream

Daydream, Google’s mobile-focused virtual reality platform, is losing official support from Google, Android Police reports. The company confirmed that it will no longer be updating the Daydream software, with the publication noting that “Daydream may not even work on Android 11” as a result of this. This isn’t surprising to […]

Could the VR headset be the next Peloton?

Funding for virtual reality startups has grown more sparse over the past couple years, as investors have grappled with extended timelines for mainstream adoption. Meanwhile, connected fitness has exploded, gaining attention amid shelter-in-place as companies like Peloton have seen huge user gains with Mirror recently selling to Lululemon for $500 […]

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Facebook kills off its cheapest VR headset

Just two years after launch, Facebook announced today that it’s discontinuing the Oculus Go, the least powerful and least expensive virtual reality headset that the company sold. Facebook CEO Mark Zuckerberg’s announcement of the device in late 2017 was a major development for the company, which had never released a […]