Facebook will put a new coronavirus info center on top of the News Feed

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In an effort to disseminate trustworthy health information on COVID-19, Facebook will roll out its own coronavirus information center, a central hub on the vast social network where the company will collect information from sources like the CDC and WHO.

“We’re going to be putting at the top of everyone’s Facebook feed,” Zuckerberg said in a press call announcing the feature.

The info center will roll out in “a number” of U.S. locations and some in Europe across the next 24 hours with a more global rollout in “the days to come.”

Zuckerberg says the goal is to get authoritative health information “in front of everyone who uses our services.” The information center will include prominent links to global health authorities, but also curated content from celebrities and journalists to spread vetted useful health information to the broadest possible audience.

“Were designing it to be very adaptive on a day to day basis,” Zuckerberg said. The center will include information that varies from location to location “because the guidance is different in different countries.”

While Zuckerberg noted that Facebook has added plenty of disaster relief messaging and tools in the past, the novel coronavirus poses a larger challenge.

“We’ve never had to do it at the scale we’re talking about here,” Zuckerberg said.