IOTA Data Marketplace

The) Pyramid are dependent. Without this primary substrate, nothing can be established about the world. A datum (plural: data) is the raw value of a qualitative or quantitative variable; a pure unfiltered input from reality. Data sets that are structured and thus have had meaning extracted from them constitute what we consider to be information. Information tells us something concrete and coherent about the world through context. Contextualized information thus makes up what we know as knowledge, which in turn gives rise to our (and our machines’) ability to make wise decisions. Wisdom is knowledge applied.

The illustration above shows how the different echelons of this hierarchy are intertwined. The sensors, here cameras, monitoring the road are receiving signals from the photons reflecting off the surface of their environment. This is data. The measured speed of the moving objects and their relative positions is the meaningful information extracted from these datum inputs. This information is next contextualized and distilled into knowledge, telling the drivers on the road via) that could potentially contain extremely valuable information if allowed to flow freely in data streams that create an open and decentralized ), so this is a pressing issue.

A third obstacle is the lack of ensured authenticity and audit trails of data. Before adoption of Distributed Ledger Technologies, data transmission protocols and databases were susceptible to various attacks, including ‘man in the middle’ attacks and data tampering. Data is only as valuable as it is valid. In short, if the data input is garbage, the output will also be garbage ( is open for everyone to participate right now, and over the coming weeks we will be opening up an API for the marketplace so that anyone can contribute sensors and build new data-driven applications. Right now, the entire Proof of Concept runs in real-time on the IOTA test network, with full end-to-end data verifiability and security offered via

“We think it’s a great opportunity for Deustche Telekom to investigate and prototype future blockchain-based, data-driven business models with different partners. Compliance with data privacy regulations has to be regarded at every stage, and IOTA provides the right tech, right now.”

— John Calian, VP, The Blockchain Group at Telekom Innovation Laboratories

DNV GL Business Assurance

“We thank IOTA for inviting DNV GL to join the Data Marketplace Initiative. Fast, efficient and secure machine-to-machine data transactions, including its monetization, is essential in order to unleash the real potential of any solution based on Distributed Ledger Technology, and enable a true sharing economy. We hope to contribute to this revolutionary concept by creating the foundation of a new Digital Assurance concept, leveraging on the value and utility of real time data in a digitally trusted ecosystem,”

-Renato Grottola, Global Digital Transformation Director in DNV GL — Business Assurance.


“Over two thirds of the people in Europe will have a smart meter in their home by 2020*. This data can be extremely valuable for innovative new services. Elering’s Estfeed platform enables access to meter data and it is fully compliant with data protection laws — end-consumers are in charge of their data, controlling which services can access it.“

-Georg Rute, Development Manager for Digitalisation at Elering AS


“As a Research Lab, we are very excited to be part of the Data Market Initiative with the IOTA and the Foundation. IOTA DLT is a potential game changer in M2M ecosystems and it could be an effective and scalable technical backbone for transaction between IoT. This Data MarketPlace will allow us to offer new way to expose, consume data. Data Market Place will extend access to data in a fair 360 financial model to a large new community and will provide opportunities for new services for energy and beyond.”

-Dr. Ph.Calvez, Head of the Lab for Computer Science and Artificial Intelligence Engie Lab, France.


In the age of digital business models and the extensive use of data, we need a secure and responsible way to deal with data. The IOTA Marketplace renders an impressive facility for the self-determined sale of sensor data and uses the advantages of a trustworthy and and fail-safe database. In the energy domain, utilities are at a decisive point. The far-reaching processes of change that have taken place over the last few years in the energy industry as a whole address many fundamental challenges that need to be resolved in the next major step. For EWE AG, it is clear that digital business models make an important contribution to the transformation of energy systems. In particular, the innovation project enera is testing the energy system of the future on a large scale. In addition to smart grids, new market models, and innovative data science methods, new technologies such as IOTA and blockchain also play an important part.”

-Dr. Justin Heinermann, Data Scientist EWE AG, Oldenburg


“The possibilities of applications based on Blockchain and especially Tangle (“next generation Blockchain”) are immense. Providing public access to valuable data is one of the most pressing challenges within IOT. The Data Marketplace of the IOTA Foundation is one of the most innovative initiatives in this area. As one of the world’s largest IT companies, Fujitsu is strongly supportive by developing Blockchain and Tangle-based offerings and actively integrating them as scalable solutions into the ecosystems of our customers.”

— Dr. Rolf Werner, Head of Central Europe at Fujitsu


“By giving objects the possibility to communicate over the Internet, IoT enables a new generation of processes and scenarios in countless application domains. Among the most disruptive features coming up in the near future is the ability of objects and machines to make decisions about buying and selling data, resources and materials, implementing the so called Machine Economy. An architecture like the IoTA Tangle, able to manage transactions with no fees — and offering at the same time the high security features made possible using Distributed Ledger Technologies — is the missing link needed to make all this come true. ISMB and Politecnico di Torino have cooperated for many years on the application of IoT technologies in domains like mobility, energy, health and manufacturing. We are proud to be among the first users to have the opportunity to add machine economy features to the numerous use cases we find in our applied research activities and projects”


“ We are excited to partner with IOTA foundation and proud to be associated with its new data marketplace initiative. This next generation technology will accelerate the connected, intelligent world and go beyond blockchain that will foster innovation real world solutions, applications and pilots for our customers”.

— Omkar Naik

Movimento (owned by Delphi)

“In the era of software-defined everything, democratizing trust while maintaining continuous transparency with ecosystem partners and customers will define the winners and losers of tomorrow. The IOTA-based solution will help in democratizing every product as a potential service with full transparency, accountability and immutability of contracts and transactions. Sharing of vehicles and data with full transparency, accountability, trust, integrity, security with undisputed contracts/agreements is going to disrupt the existing centralized cloud-based ride sharing models.”


“We are excited to be a part of the IOTA Data Marketplace in order to develop new business models and solutions to many of the pressing challenges for Smart Cities, including low carbon urban development, renewable energy system integration, citizen empowerment, clean mobility solutions, privacy, and cyber-physical security.”

-Patrick Driscoll, Project Developer, Smart Sustainable Cities NTNU


“Orange is happy to participate, together with IOTA and partners of this open innovation initiative, to this proof-of-concept of IoT data marketplace as a way to better understand the potential of the Tangle distributed ledger technology.”

-T. Coupaye, VP Research, IoT, Orange

Oslo Business Region

“Smart cities need to learn to leverage available technologies to their benefit. We’re excited for IOTA and their potential for contributing to a green smart city, and to support them further with the ambition to put Oslo in the forefront in this area.”

-Silje Bareksten. Head of Smart City


“We are looking forward to the cooperation under this great initiative that aligns perfectly with our #PoyryDigital services development,” says Stephen Woodhouse, Director at Pöyry Management Consulting. “We work with energy companies to prepare for the future business models and to organise the markets for the future. In one vision, the flexibility to operate the electricity system will come from decentralised sources, including millions of household devices. To make this world work, transactions must be near instantaneous and their costs must be almost zero. While Pöyry is working on a number of promising Blockchain initiatives relating to distributed data market solutions, IOTA offers an alternative ‘distributed ledger’ approach, and Pöyry is keen to understand its possibilities.

Schneider Electric

“Schneider-Electric collaborates with IOTA, as it provides a sustainable technology, to experiment Blockchains and Distributed Ledger beyond the limits of the usual PoC. But theses technologies only remove existing locks. Schneider-Electric actively engages in this Data Marketplace to explore potential new businesses.”


We see a great potential to use IOTA within the agricultural sector, and are eager to get more hands-on experience through the Data Marketplace. The support from the foundation has made it very easy for us to participate in this exiting initiative

-Michael Fridman


“Distributed ledger technologies provide the opportunity to develop exiting new energy solutions such as platforms for peer-to-peer trading between prosumers and private consumers. So far Blockchains are not living up to their promises — especially in terms of scalability, transaction cost and transaction speed. We trust the Open Data Marketplace will show: Yes, IOTA Tangle can.”

-Thorsten Seiferth, Ph. D. — Head of Corporate Development


“In Germany, it is still very difficult for research organizations and start-ups in the area of digital mobility services to get access to sensor data at scale and with high quality to develop next generation connected mobility solutions. Our TUM Living Lab Connected Mobility is participating in the IOTA data marketplace to better understand the potential of IOTA to establish a decentralized and compliant market place for mobility data with a decentralized governance structure.”

— Professor Dr. Florian Matthes

Universidad Nacional de Colombia

“We thank IOTA for inviting Universidad Nacional de Colombia, Sede Bogota to join the Data Marketplace Initiative. Fast, efficient and secure machine-to-machine data transactions. We hope to contribute to this revolutionary concept by simulation of a new Digital concept in smart campus”

-Javier Rosero Garcia, Director, Research Group of Electrical Machines and Drives (EM&D), Universidad Nacional de Colombia, Sede Bogota.

University in Oslo

In the Strategy 2020 document, University of Oslo (UiO) has declared several areas of outmost relevance to the work of the IOTA foundation. Worthwhile to notice are “grasp and illuminate societal challenges” and “take a clear responsibility in meeting the challenges facing the world”. What we address through the collaboration between IOTA and UiO are trust and security in the sensor-driven digital world. We see the approach from the IOTA Foundation as a promising technology for ensuring traceability and integrity of data, thus look forward for the collaboration relevant for both our national and international research projects related to security, privacy and trust.

-Prof. Josef Noll, Department of Technology Systems, UiO


“Together with IOTA we explore the future and the changes that Distributed Ledger Technology may bring. The data market place makes the usability of the tangle tangible. All data marketplace users are filling the tangle with data with which the developers of tomorrow can build useful applications.

As a grid company we believe in the power of sharing and open (free) data to co create beneficial for society. Together with the Iota foundations we are looking for solutions to make data more secure and trustworthy. The datamarket place will play a significant role in our endeavors ”

-Jan-Peter Doomernik, sr business developer at Enexis Group (Dutch Grid operator)

IOTA Data Marketplace was originally published in IOTA on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Gurupriyan is a Software Engineer and a technology enthusiast, he’s been working on the field for the last 6 years. Currently focusing on mobile app development and IoT.