Sony prepares to enter the drone game with Airpeak

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Sony has announced that it is entering the drone market with a new brand called Airpeak, though the specifics of the drone itself are left something of a mystery. It plans to launch the project next spring.

The bare-bones announcement says only that Sony has been inspired by the “recent proliferation” of drones and the changes they have caused in both the industrial and creative sectors.

Airpeak will focus on multiple industries as well, though it has its work cut out for it if it intends to go up against DJI, which has become the first choice in the consumer UAV sector.

Sony describes the drone as being developed within “the field of AI robotics,” which, along with the aim to enable drone use where it was previously difficult to do so, suggests Sony plans to integrate a fair amount of intelligence into the drones’ systems.

Small UAVs have gotten smarter and smarter, able now to avoid obstacles, recognize other flying objects and navigate between buildings without any intervention from their human operators. But many of these capabilities are still essentially theoretical rather than widely deployed.

Beyond the name, general flavor of the project and a render of what is almost certainly a rotor, that is the sum total of what we know about Sony’s new project. Expect more to be posted to the official website in time.