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A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with […]

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These 3 factors are holding back podcast monetization

Krystina Rubino Contributor Share on Twitter Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. More posts by this contributor Podcast advertising has a business intelligence gap Grant Durando Contributor Grant Durando is a growth marketing leader, currently consulting on podcast and […]