Categories Advertising Tech

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Google won’t end support for tracking cookies unless UK’s competition watchdog agrees

Well this is big. The U.K.’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third-party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The development […]

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Twitter to begin pilot testing Fleet ads starting today

Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social […]

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Europe’s cookie consent reckoning is coming

Cookie pop-ups getting you down? Complaints that the web is ‘unusable’ in Europe because of frustrating and confusing ‘data choices’ notifications that get in the way of what you’re trying to do online certainly aren’t hard to find. What is hard to find is the ‘reject all’ button that lets […]

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Europe to press the adtech industry to help fight online disinformation

The European Union plans to beef up its response to online disinformation, with the Commission saying today it will step up efforts to combat harmful but not illegal content — including by pushing for smaller digital services and adtech companies to sign up to voluntary rules aimed at tackling the spread […]

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Google Analytics prepares for life after cookies

As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an end. Few people will bemoan this, but advertisers and marketers rely on having insights into […]

Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and later, prominent Snapchat creators known as Snap Stars. At launch, the marketplace will focus on connecting brands and […]

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A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with […]

Daily Crunch: iOS 14.5 brings privacy changes and more

Apple’s latest software upgrade brings a big change, Roku accuses Google of anti-competitive behavior and Brex raises a big funding round. This is your Daily Crunch for April 26, 2021. The big story: iOS 14.5 brings privacy changes and more Apple released the latest version of its mobile operating system […]