Categories Marketing

43 posts

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Jeff Bezos’ Blue Origin auctions off seat on first human spaceflight for $28M

Blue Origin has its winning bidder for its first ever human spaceflight, and the winner will pay $28 million for the privilege of flying aboard the company’s debut private astronaut mission. The winning bid came in today during a live auction, which saw 7,600 registered bidders, from 159 countries compete […]

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5 questions startups should consider before making their first marketing hire

Jamie Viggiano Contributor Share on Twitter Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, […]

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Google won’t end support for tracking cookies unless UK’s competition watchdog agrees

Well this is big. The U.K.’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third-party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The development […]

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Breinify announces $11M seed to bring data science to the marketing team

Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing employees to build more meaningful customer experiences. Today the company announced a funding round totaling $11 million. The investment was led by Gutbrain Ventures and PBJ […]

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Develop a buyer’s guide to educate your startup’s sales team and customers

Yousuf Khan Contributor Share on Twitter Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business […]

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Snap emphasizes commerce in updates to its camera and AR platforms

At Snap’s Partner Summit, the company announced a number of updates to the company’s developer tools and AR-focused Lens Studio including several focused on bringing shopping deeper into the Snapchat experience. One of the cooler updates involved the company’s computer vision Scan product which analyzes content in a user’s camera […]

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Apple launches an affiliate program for paid podcast subscriptions

Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber base: affiliate marketing. The company’s “Apple Services Performance Partner Program,” which already exists to help market other Apple services […]

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5 ways to raise your startup’s PR game

Adam LaGreca Contributor Share on Twitter Adam LaGreca is the founder of 10KMedia and previously led communications for DigitalOcean, Datadog and Gremlin. More posts by this contributor Dear Google, the future is fewer people writing code There’s a lot of noise out there. The ability to effectively communicate can make […]

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Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Share on Twitter Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, […]

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A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with […]