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US iPhone users spent an average of $138 on apps in 2020, will grow to $180 in 2021

U.S. consumers spent an average of $138 on iPhone apps last year, an increase of 38% year over year, largely driven by the pandemic impacts, according to new data from app store intelligence firm Sensor Tower. Throughout 2020, consumers turned to iPhone apps for work, school, entertainment, shopping and more, […]

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Parler jumps to No. 1 on App Store after Facebook and Twitter ban Trump

Users are surging on small, conservative, social media platforms after President Donald Trump’s ban from the world’s largest social networks, even as those platforms are seeing access throttled by the app marketplaces of tech’s biggest players. The social network, Parler, a network that mimics Twitter, is now the number one […]

Top 20 iOS homescreen customization apps reach 5.7M installs after iOS 14 release

The iOS 14 homescreen customization trend is driving a new set of apps to the top of the App Store charts, and delivering record downloads for sources of inspiration, like Pinterest. According to new data from app store market intelligence firm Sensor Tower, installs of the top 20 homescreen customization […]

Snapchat had a big August amid TikTok uncertainty

The continual uncertainty around TikTok’s future may have provided a big boost to Snapchat in August. Or maybe it was just the Disney eyes filter that went viral. In any event, preliminary estimates from app store intelligence firm Sensor Tower indicate that Snapchat’s mobile app across both iOS and Android […]

Over 2,500 games removed from Apple’s China App Store in early July, as crackdown begins

Over 2,500 mobile games have been removed from China’s App Store during the first week of July, according to a new report from app store intelligence firm Sensor Tower. The removals were expected due to a planned crackdown on unlicensed games, but this data is the first to demonstrate the […]

Top 10 US astrology apps drew in $40M in 2019, up 65% from 2018

In uncertain times, people go looking for answers in unusual places. And in 2019, many U.S. consumers found their answers in the stars — or, more specifically, in a group of increasingly popular astrology apps offering horoscopes, fortunes, palm-reading and mobile access to psychics, among other things. According to new […]