Categories video advertising

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EU to review TikTok’s ToS after child safety complaints

TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today. The Commission has launched what it described as “a formal dialogue” with the video sharing platform over its commercial practices and policy. Areas of specific concern include hidden marketing, […]

Copy paste programmers

A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with […]